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How to Turn Your Website Wishes into an Actionable Plan

Adobe Experience Cloud Blog

With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content. It helps if this person truly understands your target customers. Stakeholders.

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Is your content marketing effective? You should always be optimizing your landing pages and content placement, utilizing A/B testing to improve conversion rates.