Thu.Jun 13, 2024

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Is the digital marketing grass really greener in walled gardens?

Martech

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer marketers significant advantages and limitations.

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What is Guest Blogging, and How Does it Work?

Aspiration Marketing

Did you know guest blogging can increase website traffic by a staggering 50%? It's true! Guest blogging is a powerful content marketing strategy that can benefit both businesses and individual bloggers.

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YouTube embeds ads into videos to beat ad blockers

Search Engine Land

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client software and extensions that try to filter out advertising. Why we care. By embedding ads directly into video streams, this approach will have an advertiser’s ads mirror the look of the content, effectively bypassing ad-bl

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Oracle says goodbye to the adtech business

Martech

With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said.

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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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Reddit adds third-party verification for advertisers

Search Engine Land

Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform. Why it matters. The integration of IAS’s Total Media Quality suite gives Reddit advertisers globally an added layer of trusted, independent measurement around brand safety, viewability and invalid traffic.

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Confessions from email jail

Martech

What’s on your email rap sheet? In my last MarTech column, “ Stop! Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.

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Is Netflix joining the AdTech market?

illumin

On 15 May 2024, during Netflix’s second Upfront presentation to the advertising industry, the company announced it would be dipping its toes into the AdTech market with its very own in-house advertising technology. Amy Reinhard, Netflix’s President of Advertising, sha red the news : Netflix is planning to launch this exciting new platform by the end of 2025.

Marketers 103
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PPC client kickoff: Strategies for a successful first encounter

Search Engine Land

Your manager just informed you that you have a new PPC client. How exciting! Once the news settles in, the questions start flowing into your mind: When do I start working with them? What services am I going to provide them with? What does their business do? Where are they located? Overwhelmed and don’t know where to start? Here are a few tips and tricks to help you impress your boss and absolutely nail that first meeting with your new client.

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The 12 Best AI Writing Tools (And How They’re Different)

CopyBlogger

There are so many AI writing tools on the market, and it’s hard to understand how they differ from each. Continue Reading The post The 12 Best AI Writing Tools (And How They’re Different) appeared first on Copyblogger.

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Selling More With Instagram: A Proven Organic Strategy

Social Media Examiner

Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? In this article, you'll learn a proven organic framework for selling more on Instagram without relying on paid ads. The Power of Instagram for Selling In today's digital age, businesses are always looking for […] The post Selling More With Instagram: A Proven Organic Strategy appeared first on Social Media Examiner.

Product 98
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Hubspot Marketing

Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility.

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How To Use Technology To Unlock Content and Marketing Potential

Content Marketing Institute

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

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How to Write a Letter of Recommendation [+ Free Template]

Hubspot Marketing

I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who knows you well, so it should feel more personal.

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Unsexy Products: Trending in Beauty Influencer Marketing

Traackr

Learn about the latest TikTok trend, “unsexy products”, and what insights it sheds on consumer behavior and beauty influencer marketing.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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AHIP 2024: Tech, human touch a balancing act

SmartBrief - Marketing

Health care and society at large are in the midst of “a technological revolution with human connection,” and while that holds promise, if we aren’t careful and intentional, personal and doctor-patient relationships will get lost amid the advancements, Abraham Verghese , a physician, professor and author, told attendees at Day 2 of AHIP 2024 on Wednesday.

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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

The Power of Verified Reviews: Why Agencies Thrive with Clutch written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Katie Hollar, the marketing lead at Clutch , a leading global marketplace for business service providers. Think of it as Yelp for marketing agencies.

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Why You Should Implement a Campaign-Driven Marketing Strategy

The LeadG2 Blog

Traditional marketing approaches, characterized by isolated and uncoordinated efforts, often fall short in this highly competitive environment where businesses strive to stand out. Enter the campaign-driven marketing strategy: a cohesive, focused, and agile approach that can significantly enhance your marketing effectiveness and drive better business results by aligning all marketing efforts toward a common goal.

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The engagement equation: Choice maps and more

SmartBrief - Marketing

How choice maps and other tools can boost viewer success In a world overflowing with entertainment options, the concept of choice has become increasingly complex. CTAM President and CEO Vicki Lins recently engaged in a thought-provoking conversation with Sheena Iyengar, a professor at Columbia Business School , acclaimed researcher and a leading expert on choice.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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What’s The Link Between Employee Development and Business Growth?

yorCMO

How to assess your employees’ current abilities, and how to measure the success of your development initiatives.

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Data Integration for Reliable Data and Predictable Revenue Growth

Six & Flow

Learn how data integration can break down silos, drive revenue growth, and enhance decision-making in RevOps.

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Retailers — Use My Data to Make Me a Better Gift-Giver

Sales Force: CMO

Are you using your retail data from holiday shoppers effectively? The data you collect around special occasions and celebrations provides a wealth of information that, if used right, can make shopping easier for your loyal customers and gain you lots of new ones. Each time someone buys a gift, it could provide endless opportunities for the retailer.

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AI-powered martech news and releases: June 13

Martech

Was the text in the ad AI-generated or did it require a human to create the typo in “where your brush”? Does anyone need a toothbrush with AI? The fine folks at Oral-B think so and have unleashed the Genius X to see if they’re right. For an MSRP of $219, you get “a revolutionary Artificial Intelligence technology that enables it to recognize your brushing style and coaches you for your best results every day.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Google Analytics fixes paid search attribution

Search Engine Land

Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks were sometimes incorrectly assigned to organic search, especially for single-page applications.

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XR and AD-ID team up for better cross-platform ad experiences

Martech

Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets. The collaboration is the first implementation of IAB Tech Lab’s Ad Creative ID Framework (ACIF). “We applaud the IAB Tech Lab for moving the Ad Creative Identification Framework forward and we are thrilled to partner with AD-ID to drive adoption at scale, making it seamless for brands and publishers to trac

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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer Marketing

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. And don’t even get me started on TikTok (with an estimated 34 million videos posted every. single. day).

PR 122
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How Verizon puts its business customers at the center

Martech

Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions so it helps to hear from Pega customers about use cases. Some of the world’s largest telcos were talking about Pega’s role in their stacks at this week’s PegaWorld conference.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Plan and Organize Your Instagram Content Calendar?

SocialPilot

Have you ever wondered how some brands are so consistent on Instagram? It seems crazy how they pump out engaging and trendy content daily. Maybe you have heard of something called an Instagram content calendar! If you are struggling to keep up with your Instagram posts and not creating consistent content, you also need to create a calendar for your Instagram.

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Revitalizing Email Marketing with a Curated Approach

Scoop.it!

Inboxes are outright overflowing nowadays, making it a real challenge for any email to actually grab the attention of your target audience. It’s easy for marketing teams to fall into the trap of sending out the same old content, which only leads to readers tuning out—but what if there was a way to make your emails a must-read? Well, that’s where the magic of content curation comes into play.