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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

JANUARY 3, 2024

Best Practice : Use reliable CRM tools and respect data privacy laws (like GDPR). Step 3: Segment Your Audience Action : Based on the data collected, segment your audience to identify key individuals or groups for targeted marketing. Personalized Marketing Automation Customers.ai The post Forget ABM.

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Best CDP for eCommerce: How it works, benefits, and examples

Use Insider

DECEMBER 16, 2023

They can specify tailored treatments for individuals within a segment, like personalized messages, outbound marketing campaigns, real-time interactions, or product and content recommendations. Widely used email marketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp. Likelihood to purchase.

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