Remove Customer loyalty Remove Key Performance Indicator Remove Market Segmentation Remove Product
article thumbnail

Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. The Importance of Having a Go-to-Market (GTM) Strategy Why is a GTM strategy important?

article thumbnail

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. It was mainly responsible for product launch campaigns and advertising initiatives. Customer lifetime value.

CMO 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Example : A retail company might notice a customer frequently browsing eco-friendly products. They can then tailor their communications to highlight new sustainable products, special eco-friendly offers, or relevant corporate social responsibility initiatives. What types of businesses benefit most from contact-based marketing?

CRM 107
article thumbnail

Personalized marketing: What it is, benefits & real-life examples

Use Insider

Higher customer loyalty, retention, and lifetime value (LTV). Personalization lets you deliver relevant messaging, content, and product recommendations through the entire customer lifecycle, which is vital for retaining customers in the long term. Which products, services, categories, or attributes interest them.