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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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8 Content Lifecycle Management Stages (And Best Practices)

Welcome Software

For many businesses, content marketing goals include one or more of the following: Drive organic traffic to your website. Generate sales and revenue. Build loyalty with existing customers by providing resources and education. Content marketing goal : Nurture leads in the middle of the sales funnel.