Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub
Marketing Insider Group
JULY 13, 2020
One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Account-based marketing (ABM) is major account marketing with new shoes. And let’s not get started on email – it’s mostly just direct mail on steroids.
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