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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

John: Well I’ve even seen — I can’t remember what the search was or where but I’ve even seen some three packs with one paid, two organic. Or do you care that they click your phone number from a mobile SERP or click for driving directions to your business or have their self-driving care take you to the front door.

SEO