eCommerce Inbound Marketing Management Market Segmentation 
Use Insider
APRIL 6, 2023
What is market segmentation? Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar characteristics, needs, or behaviors. This is what we mean by segmentation in marketing. Why is market segmentation important?
Litmus
JANUARY 19, 2021
Segment your email list. At its core, marketing aims to build a relationship between your business and your customers. If you want to build strong relationships with email marketing, segmentation is crucial. But keeping up with multiple customer segments and personalized messaging can quickly eat up your team’s time.
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