Sun.May 08, 2022

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Google Mother's Day Weekend Search Algorithm Update (May 6th - May 8th)

Search Engine Roundtable

I am seeing signs of a possible Google search ranking update that kicked off late Friday, May 6th and has really spiked this morning - May 8th - also Mother's Day in many regions. There is both a lot of chatter in the SEO forums and many of the tools are showing volatility in the Google search results rankings.

SEO 83
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5 Ways To Show Gratitude At Work

CMO Network

To learn about how to show gratitude at work, I sought advice and input from 5 business leaders. Below are their suggestions.

CMO 96
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How SERP Features Impact Ranking

SMA Marketing

In the latest episode of Hack My Growth, we're looking at the impact SERP features have on ranking position, click-through rates, and overall traffic. Video Transcript: We're talking about SERP features and the impact they have on our ranking, click-through rates, brand traffic, and visibility to those end customers that we're trying to reach. How SERP Features Impact Ranking.

SEO 52
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How to Run a Facebook Birthday Discount Ad: Step-by-Step Guide

Customers.ai

Today I’m going to show you how to run a Facebook birthday discount ad that grows your lead list and increases your sales. With a birthday ad campaign, you can avoid a common donkey move: wasting your ad budget on poor targeting and irrelevant offers. Instead, you’ll be on the fast track to Unicorn Land, where you can use Facebook Ads targeting options to reach your ideal audience with a standout offer at the right time—and you can automatically remarket and reengage leads to drive more revenue.

CRM 103
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.