Sat.Mar 16, 2024 - Fri.Mar 22, 2024

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Un-silo your PPC campaigns: 4 tactics for more cohesive marketing

Search Engine Land

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their requests with other channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. 1.

Marketing 100
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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Analytics 102
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Using AI-generated content? Meta says it must be labeled

illumin

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally.

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What is the hreflang Tag, and How Do I Use it in Multilingual SEO?

Aspiration Marketing

Imagine a world where your website speaks every language. Customers across the globe discover your brand, seamlessly navigating your content in their native tongue. This is the power of multilingual SEO. The hreflang tag can be your secret weapon for conquering international search.

SEO 218
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

Digital Marketer

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers

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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands. Ethical marketing and sustainable practices are principles that serve as a foundation for building lasting relationships with consumers who have become more informed and discerning than

Gen Z 114

More Trending

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AI Can Kill Content Marketing

Practical eCommerce - Marketing

AI-produced content is faster, easier, and cheaper than human versions. Is it better? The post AI Can Kill Content Marketing appeared first on Practical Ecommerce.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their plans and expectations for 2024 and beyond?

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Search Intent and SEO - How To Get it Right

Aspiration Marketing

Content creation, SEO optimization, and organic traffic generation come down to understanding and addressing a visitor's search intent. To attract potential customers to our content and your website, we first need to understand what they're searching for online. By deciphering and addressing the specific needs behind user queries, businesses can not only climb the ranks in search engine results but also ensure heightened user satisfaction.

SEO 194
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Google starts testing AI overviews from SGE in main Google search interface

Search Engine Land

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,” a Google spokesperson told Search Engine Land. In May 2023, Google opened up a Search Labs section for searchers to opt in to see and use the Google SGE results, that contained AI overviews.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What’s Next? Reflections on #SXSW 2024

Businesses Grow

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I’ve been attending SXSW since 2010. It’s expensive, crowded, and — with 500 sessions a day — overwhelming — but I regard it as an essential part of my professional growth.

Gen Z 128
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YouTube SEO: A Simple Step-by-step Guide to Videos That Rank

Buffer Marketing

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine.

SEO 117
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Innovative Lead Nurturing: Personalization for Effective Conversion

Aspiration Marketing

Personalized lead nurturing represents a total shift in the way businesses interact with their potential customers. It moves beyond the one-size-fits-all marketing communications of the past (which never worked to begin with, to be honest), and focuses instead on tailoring messages, offers, and experiences to individual prospects based on their preferences, behaviors, pain points, and interactions with a brand.

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Google March 2024 spam update done rolling out

Search Engine Land

Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago. The March 2024 core update is still rolling out and will likely continue to roll out for the next couple of weeks. The spam update took 14 days and 21 hours to roll out, starting on March 5, and ending on March 20. Google wrote this morning, “The rollout was complete as of March 20, 2024.” March 2024 spam update.

SEO 144
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

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How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Buffer Marketing

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.

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What is Return on Ad Spend (ROAS), and What Constitutes a Good One? 

Aspiration Marketing

Advertising is often a cornerstone for business success in an era dominated by digital interactions. Amid this landscape, understanding Return on Ad Spend (ROAS) is critical to guide your marketing efforts (especially if you're on a budget). ROAS, the keystone metric, defines the effectiveness of every advertising dollar invested. It's not just about expenses but the actual returns generated.

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Google promotes Liz Reid to head of Search

Search Engine Land

Google is making a number of changes to its executive team running Google Search: Liz Reid , who was leading up core search experiences, will now be the Head of Search at Google. Cheenu Venkatachary will be the new lead of Search quality and ranking. With these changes, Pandu Nayak is stepping down as lead of search quality and ranking and will become Chief Scientist of Search.

Promotion 137
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways.

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Instagram Customer Care 101 for Small Businesses

Buffer Marketing

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  As a junior SMM specialist, it was my job to repost Facebook posts to Instagram and check out Instagram comments once a week.

Customer 111
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innov

Transform 106
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Is ChatGPT the Google Search killer we’ve been expecting?

Search Engine Land

AltaVista. Lycos. Yahoo. Once upon a time, these were the most popular search engines in the world. Then along came Google. It did Search better. Since around 2002, Google has been the search engine – and its dominance has only grown year after year. It has ascended to monopoly status and 91.6% of the global search market share in February, per StatCounter.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Laying the groundwork for AI in MOps: How to get started

Martech

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, proc

Transform 105
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What impact will AI really have on white-collar jobs?

SmartBrief - Marketing

Imagine an HR chatbot telling you, “The company no longer requires your services.” Your first reaction might be, “Spam. In the bin, you go,” — it’s written in AI-speak, after all. Then, your reaction changes when you get official confirmation and a final check from HR. This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode.

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Accurate keywords are essential in contextual targeting

illumin

Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. The context surrounding a word is just as important as the word itself. Keywords and product names can be flagged as inappropriate or irrelevant out of context.

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Google SGE a top threat to brand and product terms, study finds

Search Engine Land

You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic.

Product 119
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal t

Transform 103
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How to Use Video Updates to Improve the Client Journey

Social Media Examiner

Do clients really understand all the work you do? Looking for a unique way to update clients on your progress before you bill them? In this article, you'll discover how to use video to stay in touch with clients and show the behind-the-scenes work that goes into your deliverables. Leveraging the Power of Video Content […] The post How to Use Video Updates to Improve the Client Journey appeared first on Social Media Examiner.

Marketing 100
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Find UK TikTok Influencers for your brand

Sprout Social

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches.

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Turbulence ahead: The wrath of the March 2024 core update is not linear 

Search Engine Land

SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam update ) and what sites should or shouldn’t be doing. This is a bit dangerous. Meanwhile, Google is urging SEOs to be patient and to let this thing play out. Google isn’t yanking your chain. There is a ton of volatility and a ton of reversals happening at the moment.

SEO 113
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission