Businesses Grow
APRIL 1, 2024
I was recently talking with a young influencer and I offered to send her one of my books. “I don’t read books,” she said. “OK, how about an audiobook?” “I don’t listen to books either. The only content I consume is YouTube. I have the ad-free version and that is all I watch all day long.” This story is not unusual.
Search Engine Land
APRIL 1, 2024
ChatGPT now features “more prominent” links to sources in its responses for paid users, OpenAI announced. Links won’t appear in the free version of ChatGPT, however. Why we care. Brands, SEOs and content creators of all sizes have been extremely considered about the parasitic nature of generative AI. Large AI companies like OpenAI have consumed large amounts of web content and provided answers without attribution.
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Content Marketing Institute
APRIL 3, 2024
A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.
Aspiration Marketing
APRIL 4, 2024
The automation of marketing efforts is a game-changer in modern business dynamics. That said, it can be tricky to understand the intricacies of automation, and choosing a platform is no small feat. To help guide you in this digital age, we'll walk you through what marketing automation is and how tools like HubSpot workflows will help you streamline efforts and maximize efficiency.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Buffer Marketing
APRIL 2, 2024
I started dreaming of creating a tool for ice facials when I realized there was no easy and accessible tool out there. My mom and I were both obsessed with using cold temperatures to increase cellular turnover, reduce inflammation, and firm the skin, but I hated the experience of having to hold an ice cube in my hands for minutes at a time. I was shocked to find there were no solutions on the market, so asked my partner, Lewis Battersby, if we could use his 3D printer to test some ideas.
Digital Marketer
APRIL 4, 2024
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on a few metrics and ignore the rest until you need them. But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 2, 2024
What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it
Search Engine Land
APRIL 2, 2024
I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing accounts run by other agencies or hearing marketing partners give poor advice on joint client calls, I’ve seen plenty of instances where plat
Hubspot Marketing
APRIL 4, 2024
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic.
Trade Press Services Newsletter
APRIL 4, 2024
Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Aspiration Marketing
APRIL 3, 2024
Are you struggling to manage content creation, management, and marketing across various platforms? We hear you. We're thrilled that HubSpot announced the launch of the all-new HubSpot Content Hub! Building upon the foundation of the CMS Hub (which will transition into the new Hub), the Content Hub offers a powerful and centralized solution for all web content needs.
Search Engine Land
APRIL 5, 2024
When you work in an industry like SEO , staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. It’s also valuable to look outside of the industry. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. 1.
CopyBlogger
APRIL 5, 2024
Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.
Martech
APRIL 5, 2024
This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Aspiration Marketing
APRIL 2, 2024
In today's digital era, the speed and reliability of website performance play a pivotal role in engaging online audiences. Users expect seamless interactions, and any delay can lead to frustration and abandonment. Content Delivery Networks (CDN) are a powerful solution to revolutionize how web content is delivered.
Search Engine Land
APRIL 4, 2024
There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. The thought of digging in and finding the issues can feel downright overwhelming. The contributing factors behind SEO performance are numerous, interconnected and often complex. Where do you even start? After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases.
Hubspot Marketing
APRIL 4, 2024
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website.
Content Marketing Institute
APRIL 5, 2024
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Aspiration Marketing
APRIL 1, 2024
Getting your blog or website ranked among the top search engine results can provide multiple benefits. In 2024, SEO will play a significant role in achieving this. You can use some techniques to optimize your website for search engines. If you want to discover these techniques, keep reading until the end. We will discuss each one briefly and explain how each technique can help you rank higher in SERPs.
Search Engine Land
APRIL 1, 2024
It’s frustrating. You put time, energy and a lot of hope into a webpage. But it just won’t rank. Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Yours deserves to be top of Google. So why isn’t it? Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done. Identifying the problem The key to identifying why your page isn’t ranking is to systematically rule out the other possibilities.
Martech
APRIL 5, 2024
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.
Hubspot Marketing
APRIL 2, 2024
It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.8 billion. That’s a lot of mobile activity.) But what they're doing on those mobile devices is even more compelling for marketers like us. 40% of consumers use their mobile device to conduct research prior to making an in-person purchase.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Aspiration Marketing
MARCH 30, 2024
In the cutthroat world of online competition, your website is your digital storefront. Think about it: would you open a physical store in a dark alley, hidden from potential customers? Absolutely not! Yet, countless businesses unknowingly relegate themselves to the online equivalent – a poorly designed website that struggles to attract visitors, let alone convert them into paying customers.
Search Engine Land
APRIL 4, 2024
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view campaign cost data and user engagement data in Analytics, enhancing campaign measurement capabilities.
Bannerflow
APRIL 5, 2024
Effective collaboration between a brand and an agency can sometimes be a challenge. Yet, when two companies match each other perfectly the results can prove very fruitful.
Hubspot Marketing
APRIL 2, 2024
The insights from this article came from the H ubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Aspiration Marketing
APRIL 3, 2024
Imagine a website that's more than just a digital brochure. A website that seamlessly transforms visitors into leads, adapts to your growth, and scales with your ambition. That's the power of HubSpot Content Hub, especially its Enterprise tier , which was built to equip businesses for online dominance.
Search Engine Land
APRIL 1, 2024
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting capabilities help reach high-value consumers.
Social Media Examiner
APRIL 2, 2024
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Facebook Advantage+, Shops, Collaborative Ads, and Promotion Codes Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help […] The post Facebook Updates: Ads, Promo Codes, Monetization, and More appeared first on Social Media Examiner.
Hubspot Marketing
APRIL 2, 2024
Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what our target audiences really needed.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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