November, 2023

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Is Social Media Dying? What That Could Mean for Marketers

Hubspot Marketing

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. In 2022, the average daily time spent on social media declined globally leading to a drop in organic reach for brands and creators. Per GWI , 54% of people use social media to connect with friends and family, and 27% of people use social media to keep up with news.

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Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention.

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What Is Marketing?

CMO Network

A recent McKinsey survey finds CEOs and CMOs aren't always on the same page about marketing's role. Are they speaking in synonyms and not defining "marketing" the same?

Marketing 132
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The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam

Litmus

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!

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Authentic marketing myths and tips for getting it right

Sprout Social

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands.

Gen Z 117
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How To Create Engaging Content In 2024

CopyBlogger

Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and. Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger.

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Why Most Video Content Fails To Reach Its Full Potential [New Research]

Content Marketing Institute

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

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Email outreach for marketers: Measuring and optimizing performance

Martech

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.

Transform 119
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Cornerstone Content: An Overview And Step By Step Guide 

CopyBlogger

Creating cornerstone content helps users and search engines understand what your area of expertise is, which can help your website. Continue Reading The post Cornerstone Content: An Overview And Step By Step Guide appeared first on Copyblogger.

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Google November 2023 core update rollout is now complete

Search Engine Land

Google confirmed that the November 2023 core update – the fourth core update this year – has completed rolling out. The update started on November 2, 2023, only a couple of weeks after the October 2023 core update , which started rolling out on October 5 and was completed on October 19. The November core update finished on November 28, 2023, 26 days after it started to roll out.

SEO 144
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why Enterprise CEO Chrissy Taylor Is Changing The Rental Car Brand

CMO Network

The 3rd Generation President and CEO of the renamed Enterprise Mobility reveals how she's repositioning the iconic rental car brand and her growth plans from here.

Branding 145
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Why you need to ditch LinkedIn as your content platform

Businesses Grow

OK, I’ve had enough of this. In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No blog. No content on a website. Just LinkedIn. No, no, no. Also, no. It’s time to stop the insanity. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform.

SEO 134
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11 Skills You Need in the AI Era [Data + Tips]

Hubspot Marketing

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever. Now that it seems that a robot or computer can do just about any job these days — writing software code, generating content outlines, and completing tax forms — how can human beings

Law 133
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Humanizing B2B: The key to better customer experience

Martech

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.

Customer 132
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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42K+ Followers on LinkedIn: How I Built My Audience and How You Can Too

Buffer Marketing

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.  Four years passed, and my account was still sitting brand new with just my name and four or five connections.  Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.

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Google Search ranking improvement aims to surface hidden gems

Search Engine Land

Google has rolled out ranking improvements aimed at showcasing more content from social media, blog posts, forums and more that share personal insights and experiences. This is the hidden gems announcement Google made back in May, but this update is not part of the helpful content system. It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.

Promotion 144
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French Bee CEO Reveals Her Formula To Thrive In The Airline Business.

CMO Network

French bee CEO Christine Ourmières-Widener talks about how AI and a new style of plane are helping the Paris discount carrier take off where others have faltered.

CMO 144
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Cutting through the hype of Custom GPT

Businesses Grow

Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want. The press responded with headlines like “game-changing” and “earth-shaking,” and I actually agree. Anyone of moderate intelligence and a $20/month subscription can now be a software developer — even me!

Customer 128
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Walmart Wins Black Friday Marketing with Mean Girls Campaign

Hubspot Marketing

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s? No, chances are you were just served Walmart’s latest Black Friday ad. The movie Mean Girls has been a pop culture classic since its release in 2004.

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Email marketers may be hit by Google’s mass account removal

Martech

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this pu

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I Tried X Premium (Twitter Blue) for 3 Months — Here’s What Happened

Buffer Marketing

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. One of the most notable ones is its paid tier, which has seen name and design changes and many (many) additions to its list of features. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them.

Price 125
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Google’s 2023 Search quality rater guidelines update: Here’s what changed

Search Engine Land

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts ( like the new E for Experience last year ), the latest updates to the Search Quality Guidelines seem much more focused on user intent and needs met. Google is: Refining what it means to provide high-quality search results.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Unexpected Brand Partnerships Are Redefining Success

CMO Network

We examine the innovative brand partnerships reshaping the defiition of success in the world of marketing and business and what they mean for the future of the industry.

Branding 139
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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity.

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The five key skills every marketer needs today

Businesses Grow

I am getting this question A LOT: What are the skills every marketer needs today? Of course there is a lot of interest in that! The world is changing at an incredible pace. How do we stay relevant? I had a great opportunity to gain insight into this issue from Denis Sison. Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Marketing

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. Plus, I never liked the idea of monetizing an audience for the sake of doing so—I wanted to create something so meaningful that people wanted to support my work by paying for it.

Education 121
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Yahoo Search to start rolling out in the first weeks of 2024

Search Engine Land

Yahoo Search is expected to start rolling out aspects of its new search engine in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during the question and answer portion of his talk today.

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To Lead Digital And AI-First Transformation, CIOs Must Think Like CMOs

CMO Network

CEOs are tasking leaders for an AI strategy. Technology leaders must borrow from the marketing playbook to change IT's narrative from cost-center to innovation factory.

Transform 130
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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Unfortunately, companies like Google and Apple are making it harder and harder to get visitor data. ClickIDs are going away and remarketing audiences are shrinking.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.