How digital content creators are reshaping brand strategies
Sprout Social
OCTOBER 3, 2022
Jason Derulo: Slowly creators have become more and more popular and have become the premiere idols that kids are looking up to. Credibility is the key to their success: 50% of marketers ask them to produce educational content about their products or adjacent topics. — Taylor Lorenz (@TaylorLorenz) September 20, 2022.
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