Mon.Mar 17, 2025

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5 email marketing tech essentials for 2025 success

Martech

Now is not the time to be an email marketing Luddite. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. Heres what every agency and marketer should know to smash their 2025 KPIs. Email: Business email address Sign me up!

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The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Hubspot Marketing

Email marketing isn't deadits evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. Let's explore five clever strategies that brands like Beyoncs Ccred and Royal Caribbean use to make their subscribers feel like VIPs. 5 Inclusive Email Marketing Strategies 1.

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How more tools and tactics hurt marketing performance

Martech

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. Every marketing leader needs to watch this challenge closely. Mid-market companies, with 501 to 2,500 employees, use an average of 255 apps, ChiefMartec found. Many of these apps are marketing-related.

Marketing 108
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How to Navigate a New Era of Agentic Customer Engagement 

Sales Force: CMO

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

If there's more about digital marketing you don't know than you do know. If you want to generate revenue as a marketer and not just leads. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Turning leads into opportunities into revenue.

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10 Australian social media trends for 2025

Sprout Social

This also makes it an essential tool for marketers. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. What trends have impacted social media marketing in Australia? But when a brand hops on a trend they dont fully understand, its cringe.

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7 Ideal Ways to Spend Your Marketing Budget in 2025 (And Beyond)

Marketing Insider Group

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

You’ve got a solid brand strategy… so now what? You can even name the organization’s values. December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Register today!

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers!