Thu.May 22, 2025

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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy.

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How to Start a Newsletter: A Step-by-Step Guide for Beginners

AWeber

Unlike fleeting social posts, emails land directly in your subscribers inbox, making them far more likely to be seen. Businesses and creators who start email newsletters enjoy higher engagement than nearly any other channel. Define your target reader and how your emails will make their lives better.

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New Podcast Season: Breaking Down the Walls of Enterprise Content Marketing (Season Intro)

Animalz blog

Enterprise content marketing is mysterious, even to those on the inside. This season, youll hear how top B2B SaaS content leaders: Build systems to manage hundreds of competing requests without burning out. What really happens behind closed doors is more complex, creative, and, yes, messy than the stereotypes suggest.

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Why your emails still miss the inbox even if you’re ‘in compliance’

Martech

Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is your organization following the additional recommended guidelines to ensure that your emails reach the inbox, not the junk folder or, even worse, arent delivered at all?

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Debunked by AI: The future of misinformation on social

Hubspot Marketing

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AIs image generation capabilities: Otter on a plane using wifi. For example, someone leaking private emails to smear a public figure is malinformation. Marketers are caught between an AI arms race.