MarketingOps

FEBRUARY 22, 2024

Introduction When it comes to account-based marketing (ABM), your marketing team might have invested in intent data, built tailored content, and spent time targeting accounts. But is the juice worth the squeeze? You could say marketing operations teams are there in part to squeeze every last marketing dollar in order to maximize each ABM effort. While the deal itself might be out of your control, it’s critical to ensure any front-end effort generating leads doesn’t fall flat in the handoff.

CRM 130

CRM Marketing Marketers Management 130

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations. My journey to redefine these pillars began in late 2021.

Transform 130

Transform Marketing Marketers Thought Leadership 130

MarketingOps

MAY 6, 2024

Photo by iMattSmart In the vibrant and ever-changing marketing landscape, standing out is paramount for those looking to elevate their careers. This is especially true in Marketing Operations (MOps), where a blend of skill enhancement and certification can significantly impact your professional trajectory. This comprehensive guide aims to simplify the path to career advancement, offering MOps professionals the tools they need to invest in their future effectively.

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MarketingOps

MAY 29, 2024

“Seeing other women in leadership makes me, someone who is just starting out, feel so inspired and empowered. I feel like I can do this too if I want to, whereas men often do not doubt themselves or feel insecure about putting themselves out there because they see so many other men in leadership roles and have numerous examples of success to model their careers after.

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Thought Leadership Communications Education Promotion 130

MarketingOps

JUNE 13, 2024

Campaigns are not a single act. This is a friendly reminder that campaigns are a series of strategic actions, not just isolated tasks. Here’s what a campaign is not: Sending an email is not a “campaign.” Posting a message on social media is not a “campaign.” Hosting one webinar is not a “campaign.” Campaigns should be a strategic motion that consolidates all your actions related to your growth hypothesis.

Energy 130

Energy Marketing Automation Platform Price Communications 130

MarketingOps

AUGUST 20, 2024

It goes without saying — markets are evolving at breakneck speed. This isn’t the time for the faint of heart. Revenue leaders are facing an uphill battle: Attempting to balance the need to maintain momentum and drive growth at a time when everything feels unpredictable and uncontrolled. And here’s the rub — our obsession with scaling fast often leads us directly into operational chaos.

Transform 130

Transform Marketing Marketers Communications 130

MarketingOps

AUGUST 26, 2024

We live in a world where markets are becoming increasingly saturated and competition is evolving at what seems like breakneck speed. PLaying by the traditional rules is no longer going to cut it. But, here’s the thing: I believe right now growth-stage founders and companies have a unique window of opportunity to truly disrupt the status quo and leapfrog their competition by embracing radical innovation.

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Customer Journey Marketing Marketers Product 130

MarketingOps

NOVEMBER 15, 2024

Hey MarketingOps Community, It’s hard to believe it’s been a year since we shared our story of pulling off a $1M conference before even hitting our first million in revenue. Looking back on last year’s journey , I’m amazed by how far we’ve come. This past year, our community, our events, and our mission have only grown stronger, thanks to each of you who believes in and contributes to this space.

Energy 130

Energy Place Marketing Strategy Product 130

MarketingOps

NOVEMBER 27, 2024

While marketing focuses on driving demand and capturing leads, it’s up to MOps to support those efforts with the right processes, tools, and most importantly, accurate data. But even the most sophisticated strategies won’t deliver results when the data that powers your CRM is cluttered with inconsistencies, duplicates, and outdated information.

CRM 147

CRM Communications eBook Management 147

MarketingOps

NOVEMBER 29, 2024

How to audit your marketing technology stack? If you are in the process of auditing your marketing tech (MarTech) stack and you feel overwhelmed, we are here to help. This guide will help you through the process and through auditing your marketing technology stack appropriately. Table of content What is a marketing technology audit? Why audit your marketing technology?

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Finance Marketing Marketers New Technology 130