The Drum

JUNE 13, 2025

The crayon maker’s brand activation boss, Mimi Dixon, and agency Dentsu Creative’s PR EVP, Holly Gilbert, share how they transformed a nostalgic idea into a nationwide movement – and picked up The Drum’s top awards along the way. Crayola didn’t just walk away with a handful of trophies at The Drum Awards for Marketing Americas 2025.

Transform 65

Transform PR Marketers Marketing 65

Whos Mailing What

JUNE 13, 2025

INDUSTRY INSIGHTS The Future of Direct Mail: How AI Is Revolutionizing Print Marketing AI helps brands make every mail piece count with timely, relevant messages that feel personal and drive winning results. The truth is that incorporating personalization and connection in direct mail remains an effective strategy for many brands.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Martech

JUNE 13, 2025

Ingestion, transformation and delivery weren’t enough anymore. Some brands reacted quickly and got there with relative ease. In an industry where selection has become nearly impossible, and the path to success is littered with endless opportunities for a misstep, brands start looking for reassurance and security.

Transform 66

Transform Price User-Generated Customer 66

Exposure Ninja

JUNE 13, 2025

Google anything, and you’ll be hit with sponsored ads and branded links. Even your commute is surrounded by branded marketing — from your local bus wrapped in ads to your coffee cup covered in a logo. This is your audience’s reality: they’re bombarded with brands at every turn.

Branding 52

Branding Transform Energy Communications 52

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Are your events living up to expectations? Are you getting quality leads from your sponsorships?

Event Marketing

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Register today!

Branding

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy.

Marketing