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6 Steps to Win at Real Estate SEO

Backlinko

Then, become skilled at real estate SEO. Just look at Campion & Company, a small real estate agency in Boston. Why Is SEO Important for Real Estate Sites? Real estate SEO helps your listings show up in search results when people look for homes online. Sounds ideal, right?

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How To Leverage Real Estate Video Marketing

SMA Marketing

Unsurprisingly, video has become a primary medium for real estate professionals to draw in new clients and continue nurturing relationships and networks of contacts. According to The National Association of Realtors, the average person watches 19 hours of videos online per week.

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75 Top Real Estate Hashtags for Social Media in 2025

SocialPilot

The real estate market is on an unbeatable rise, calculated to mark $654.39 Hashtags are the secret weapon that assists real estate experts in decluttering, reaching buyers quickly, and increasing listing visibility. Pair general real estate hashtags with trending industry topics. leading the line at $136.6

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The 5 Real Estate Social Networks Actually Bringing Buyers

SocialPilot

Social media has changed how real estate professionals attract clients and close deals. A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media. However, success depends on choosing the right real estate social network platform.

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10 Practical Real Estate Social Media Marketing Strategies to Boost Sales

SocialPilot

Social media has become a revolutionary phase for real estate. In this blog, well walk you through 10 strategies to help you stand out, increase engagement, and attract leads to your real estate business. It builds awareness, making clients engage with your content and reach out when they need real estate services.

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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

AI Overviews real estate shrinks. For education queries, AI Overviews dropped from 26% to 13%. For entertainment queries, AI Overviews fell from 14% to nearly 0%. For ecommerce queries, AI Overviews decreased from 26% to 9%. AI Overviews take up less pixel space on top of Google’s search results than ever.

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4 initiatives to combat AI-driven SEO traffic losses

Search Engine Land

Adding trust signals in the SERP Since we’re talking about less real estate (and/or less prominent real estate) in the SERP, one way to maximize that is to make sure you’re leaning on social proof and trust signals to encourage the user to click on your link, not your competitors.

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