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Brand Innovators Wellness Wave Summit: Unpacking Industry Insights and Trends

illumin

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

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Video ad spend expected to rise 16%, surpassing linear TV this year

Martech

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 113
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Why it’s time to add Reddit marketing to your mix

SmartBrief - Marketing

If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy. This allows social listening tools to scan the platform, which I believe is one of the most valuable uses of Reddit.

PR 106
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The latest in AI-powered marketing technology releases

Martech

It is not a survey tool but instead enables facilitated conversations, assessment and analysis of customer preferences, market trends and industry insights. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

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Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief

Search Engine Land

Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO. Please visit Search Engine Land for the full article.

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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. SmartBrief’s specialized newsletters can help.

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How to Use LinkedIn Insights in an Actionable Way

Neil Patel

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important.