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Brand Innovators Wellness Wave Summit: Unpacking Industry Insights and Trends

illumin

On February 15, 2024, illumin was thrilled to participate in Brand Innovators’ Wellness Wave Summit: Unpacking Industry Insights and Trends , hosted by Tonal. Marketing leaders gathered alongside Brand Innovators to spend the day discussing industry trends and how brands can prioritize health and wellness.

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Video ad spend expected to rise 16%, surpassing linear TV this year

Martech

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

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The latest in AI-powered marketing technology releases

Martech

It is not a survey tool but instead enables facilitated conversations, assessment and analysis of customer preferences, market trends and industry insights. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

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Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief

Search Engine Land

Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO. Please visit Search Engine Land for the full article.

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Welcome to the new SmartBrief.com

SmartBrief - Marketing

Now, we’re expanding our content reach with a new content site , where you’ll find industry insight, analysis and conversations you won’t find anywhere else. Can’t-find-anywhere-else content: SmartBrief’s expert editors have long been the brains behind our newsletters.

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How to Use LinkedIn Insights in an Actionable Way

Neil Patel

LinkedIn Industry Insights. Understanding the ins and outs of a specific industry can also help catapult your marketing campaign in the right direction. Knowing what trends and insights matter to you is most important.

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The state of data in 2024: How the ad industry is adapting to privacy regulations

Martech

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

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