Tue.Jul 15, 2025

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How AI is winning digital shoppers through personalization

Martech

The millisecond advantage AI-powered personalization works at remarkable speed, analyzing behavioral signals within milliseconds of a user’s interaction. To deliver dynamic, individualized experiences that adapt instantly to user behavior, these systems process: Browsing history. Geographical location. Device preferences.

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Why visibility is now the most important marketing metric

Martech

As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Success is measured by whether your content earns the attention of generative AI. The takeaway?

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How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

Then, go to “ Reports ” → “ Engagement ” → “ Landing Pages ”: This report shows you which pages users land on first when they visit your site. In fact, bringing in expert perspectives builds authority and improves user experience. That single email generated 14,067 total visitors: Nice! Let’s walk through each element.

Customer 117
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GenAI taking over digital video buyers’ creatives

Martech

Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Next is visual and style modifications (38%) and improving contextual relevance (36%).

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5 best CRMs for legal businesses in 2025

Hubspot Marketing

Automated client intake workflows: Transforms initial consultations into structured processes, automatically sending engagement letters, collecting retainers, and creating matters in Clio Manage without duplicate data entry.

Law 69