Remove 2010 Remove Key Performance Indicator Remove Whitepaper
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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. The way ABM works goes like this. That’s not all.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.