Remove 2012 Remove B2C Remove Market Research
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Making the Case for Content Marketing: Research & Statistics

Rock Content

As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. In 2012 the Penguin update KO-ed spammy backlinks.

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

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9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

Over time, marketers appear to be shifting away from new product/service development toward existing market penetration, with the percentage spend on penetration reaching a two-year peak. Marketers reported that they are spending 10.4% of their budgets on this goal.

CMO