The Battle For Customer Attention
Marketing Insider Group
JANUARY 24, 2012
” That was how I kicked off my presentation to the International Advertisers Association in New York on January 20, 2012. This is causing a decrease in the ROI of outbound campaigns like direct mail, telemarketing, email and banner ads. 1974 was also the year when the first UPC was scanned at a U.S.
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