9 Ways Marketers Are Driving Growth In 2019
The CMO Survey
APRIL 19, 2019
Over time, marketers appear to be shifting away from new product/service development toward existing market penetration, with the percentage spend on penetration reaching a two-year peak. Marketers reported that they are spending 10.4% growth in 2014 to 9.3% of their budgets on this goal.
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