Remove 2014 Remove Content Marketing Remove New Technology Remove Thought Leadership
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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes.

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Community-Centric Content Management: Empowering Thought Leadership through Audience Engagement

Scoop.it!

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Effective Content Curation 2.

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Protecting Your Content From AI: A Contrarian View

Businesses Grow

My post today specifically aims at content creators, entrepreneurs, and businesses trying to rise above the noise and achieve business benefits from their content marketing. The bottom line is, I believe that more business benefits will accrue to you by NOT protecting your content from AI, even if it is copyrighted.

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Why VR Matters for Marketers

Adobe Experience Cloud Blog

Complete and total immersion to new or old eyes is no longer a thing of urban legend. In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. VR as Content Marketing. Marketers are storytellers. Or so the urban legend goes.

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Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation

Adobe Experience Cloud Blog

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), 5) Be a real-time marketer.

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Sound familiar?

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.