article thumbnail

5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges?

Transform 134
article thumbnail

Community-Centric Content Management: Empowering Thought Leadership through Audience Engagement

Scoop.it!

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Effective Content Curation 2.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Events for Everyone! How Industry Conferences Shape Your Organization

Adobe Experience Cloud Blog

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. Share your experiences in the comments below. Events for Everyone!

article thumbnail

Introducing The Definitive Guide to Account-Based Marketing

Adobe Experience Cloud Blog

ABM can benefit your organization in the following ways: Increases return on investment (ROI): Compared to other B2B marketing strategy or tactic, ABM delivers the highest return on investment, according to the 2014 ITSMA Account-Based Marketing Survey.

article thumbnail

Why VR Matters for Marketers

Adobe Experience Cloud Blog

Complete and total immersion to new or old eyes is no longer a thing of urban legend. In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. As technology evolves, so does storytelling. How do you see the potential of this technology playing out?

article thumbnail

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

New technologies are emerging and showing up in our everyday lives at a rapid rate. Marketing has embraced technology with open arms. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Transform 134
article thumbnail

The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.