Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
Adobe Experience Cloud Blog
JANUARY 22, 2016
And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. Personalized marketing doesn’t stop after the digital journey, or at least it shouldn’t. This sharp rise in call volume makes sense when you think about how many people engage on mobile devices today.
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