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Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. Lifecycle Marketing/Customer Success. Modern Marketing b2b Consumer'
Services and offers are more frequently customizedMarketing agencies often provide highly customized solutions tailored to each client’s unique needs. For example, an article on creating a customerjourney map might offer a downloadable customerjourney map template.
With companies globally spending an estimated $135 billion on content marketing in 2014, staying ahead of the curve and seeing down the road isn’t only wise creatively — it’s essential financially and strategically. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015. ” 11.
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