2015 Direct Mail Telemarketing 
Marketing Insider Group
NOVEMBER 8, 2011
We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic. Email open rates, banner click-through rates, telemarketing contact rates are all down.
Adobe Experience Cloud Blog
JUNE 5, 2013
Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. Trend – When a telemarketer calls you at work to sell you a product, that’s ‘interruption’ marketing. In contrast, old firms are still sending generically targeted direct mail.
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