2015, Direct Mail and Telemarketing

Do You Know The Most Important Number In Marketing

Marketing Insider Group

NOVEMBER 8, 2011

We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic. Email open rates, banner click-through rates, telemarketing contact rates are all down.

Telemarketing

Telemarketing Outbound Marketing Direct Mail Marketing

Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

JUNE 5, 2013

Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. Trend – When a telemarketer calls you at work to sell you a product, that’s ‘interruption’ marketing. In contrast, old firms are still sending generically targeted direct mail.

Digital Marketing

Digital Marketing Telemarketing Thought Leadership Direct Mail

Marketing Pro Pulse

Do You Know The Most Important Number In Marketing

Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

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