2016 Influencer Marketing PR Whitepaper 
Adobe Experience Cloud Blog
JANUARY 6, 2017
Luke Combs (@LukeCombsMusic) December 20, 2016. In his free time, he’s also the author of four content marketing books. Joe Pulizzi (@JoePulizzi) December 19, 2016. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Zach King (@FinalCutKing) December 6, 2016. VUd3N9H84y.
Content Marketing Institute
MAY 11, 2018
Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.
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