How can PR and influencer marketing work together in a crisis?
Sprout Social
AUGUST 10, 2022
Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. billion in 2022. Rebuilds trust in your brand. It didn’t stop there, however.
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