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9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% of marketing leaders ranked growth as their #1 challenge and another 28.9% of marketers ranked it as either #2 or #3. Marketers reported that they are spending 10.4%

CMO 100
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How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. ” One other challenge is the potential for layers of hierarchy between a CMO and their content team.