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Why AI will make the greatest impact on B2B audience insight, not content

Martech

Faster doesn’t always mean better The ability to create more content faster will only result in lower performance. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Create messaging that appeals to specific segments of the market.

article thumbnail

Why AI will make the greatest impact on B2B audience insight, not on content

Martech

Faster doesn’t always mean better The ability to create more content faster will only result in lower performance. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Create messaging that appeals to specific segments of the market.