2023 Trends Branding Gen Z Product 
Buffer Marketing
DECEMBER 20, 2023
Barbie The live-action Barbie movie, starring Margot Robbie and Ryan Gosling, became the cinematic sensation of 2023. In Forekast’s 2023 Trend Rewind report, 85% of respondents said that Barbie was the most talked about movie of the year. Did Gen-Z kill the concert? So many memes.
Neil Patel
JANUARY 18, 2023
March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews. For e-commerce sites, this meant rewarding those that produced non-product specific content only. For one brand, it might be building a YouTube channel or putting testimonial content on landing pages.
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