Mon.Jun 10, 2024

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I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers

Hubspot Marketing

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. I love writing (surprise), cooking, design, and photography. I also used to paint and sew. But thanks to artificial intelligence (AI) , you no longer have to be a lifelong creative to turn an idea into a visual reality.

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Google Search Console Performance report adds merchant listings to images report

Search Engine Land

Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search Image tab. This means you can now see how well your merchant listings are performing when a searcher clicks on the image tab within the Google Search results. What it looks like. Google posted this screenshot of this report on X: What are merchant listings.

Price 121
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Why I Started Charging More for After-Hours Work — and How It's Improved My Business

Buffer Marketing

Anyone who has worked in client services knows there’s often an expectation to be available for your clients at any hour of the day, no questions asked. Having spent many years in PR and communications, I once internalized this norm. I thought that serving clients effectively required being hyper-responsive and available at all times, even if I was over capacity and not doing my best work.

PR 106
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Generating lower-funnel leads: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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How to Use Product Analytics to Boost Sales

Marketing Insider Group

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. This powerful tool reveals the mysteries of customer behavior, preferences, and trends, so you don’t have to go blindly into the abyss.

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Big players vs. niche specialists: Choosing your martech vendors

Martech

Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not mean the selection process is necessarily daunting. One factor to consider when selecting vendors is how they fit within their competitive landscape. On one end are the major dominant players; on the other are smaller vendors who are new and niche or a combination of both.

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B2B marketers say improving data quality is top priority

Martech

Improving data quality is the top priority of B2B marketers wanting to upgrade their go-to-market (GTM) strategies, according to a study from Ascend2 and Anteriad. Two-thirds (66%) of B2B and B2B2C marketers surveyed cited improving data quality among their top three priorities for improving their GTM strategy. The next-highest priority, at 61%, is integrating technology.

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“Agency” isn’t the problem. Why an agency drives value

SmartBrief - Marketing

There’s a debate around the use of the word ‘‘agency” and whether or not it tethers the industry to the past or a broken model. As an agency lifer and lover, I’ve always taken tremendous pride in the idea of an agency. But allow me to add another layer to the conversation by considering the benefits of human agency. And even more specifically: agency within an agency.

Energy 84
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Pega’s Blueprint for digital transformation

Martech

“I think it is going to revolutionize what our customers are able to do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a solution designed to materially advance his longstanding vision of the autonomous (i.e. effectively self-optimizing) enterprise.

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The new influencers beat traditional advertising effectiveness

Businesses Grow

Pilot Ernie Meeks is one of the new influencers building trust for brands By Aaron Hassen, {grow} community member The most difficult job in marketing today is determining how to effectively connect with our customers in a fractured media landscape. Fortunately, we have informative research and experts like Ed Keller to guide us on where to turn next … and that might include a surprising crop of new influencers.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Fans First Banana Ball Delights at Sold Out Fenway Park Game

David Meerman Scott

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas , the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a story of the powerful results of putting fans first.

PR 67
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Bing Ads vs Google Ads: Which PPC Platform Is Right for You?

Sachs Marketing Group

Bing Ads vs Google Ads each offer unique advantages. Google Ads provides extensive reach and advanced features, making it ideal for broad targeting. Being less competitive, Bing Ads can be more cost-effective and reach a different demographic. Choosing the right platform depends on your budget, audience, and goals. Testing both can help maximize your results.

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The Setup Pulse: Trends CMOs Need to Know Right Now

Set Up

Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Trade Shows Are BACK! Trade shows are making a triumphant return! The recent National Restaurant Association show was the busiest it has been since pre-COVID.

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Top 15 Common Email Marketing Mistakes to Avoid

Vertical Response

Email marketing is crucial for businesses, but common email marketing mistakes can severely impact your results. This article explores the top 15 mistakes marketers often make and provides actionable tips to avoid them, helping you boost your campaign’s effectiveness. Key Takeaways Craft compelling and truthful subject lines, avoiding clickbait and using personalization to enhance open rates.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Email Personalization: How to Find Better Data

Litmus

How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences , according to McKinsey. But if you want to send personalized email marketing campaigns that actually resonate with subscribers and help forge true connections, simply adding th

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Driving traffic to gated content and paywalled sites: SEO tips + examples

Search Engine Land

We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates exclusivity and value for paying subscribers; on the other, it presents a challenge in driving organic traffic. For video membership sites, where much of the valuable content is locked behind a paywall, striking a balance between content accessibility and exclusivity is key.

SEO 119
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Google: Audience focus, content quality are still the keys to SEO

Martech

If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content — do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build an engaged audience that comes to you directly or via email and social media.

SEO 123
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Google to struggling sites: Focus on your audience, content quality

Search Engine Land

If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content – do what you think is best for your readers. Diversify your traffic sources and promote your content across multiple channels. Build an engaged audience that comes to you directly or via email and social media.

SEO 103
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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How to use Instagram video marketing to drive more sales

AWeber

Instagram has 2 billion monthly users, 83% of whom say they discover and research products in-app, making it a potent marketing channel. As a visual social platform, it offers various options for businesses to promote their products or services. There are carousel posts, vertical Reels videos, and ephemeral Stories. All these content types, if done right, can yield impressive reach.

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5 reasons why your content isn’t working and how to create helpful content Google wants to rank

Search Engine Land

Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update. It’s now a huge part of search. So, what exactly is helpful content? Are you meeting Google’s “helpful” content requirements? This article is a one-stop solution guide to help you clarify this question and create content that meets Google’s standards for usefulness, value and