Tue.Jun 11, 2024

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AI Workflows: How to Get Started

Social Media Examiner

Looking for ways to automate your work? Wondering if AI could help? In this article, you’ll discover how to use AI to create repeatable workflows for your business. Understanding AI Workflows for Business An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is […] The post AI Workflows: How to Get Started appeared first on Social Media Examiner.

Product 111
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B2B Content Marketing: What is SCQA and How Does it Help Readers?

Aspiration Marketing

Ever feel like your B2B content marketing hits a wall of silence? You craft meticulously researched blog posts, white papers, and social media content, but decision-makers seem unfazed. They're busy, bombarded with information, and frankly, not interested in another sales pitch. But what if there was a framework that could transform your content strategy, ensuring it resonates with your audience and keeps them glued to the screen?

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13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

Search Engine Land

SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1.

SEO 143
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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Education 112
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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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Knowledge base SEO: A comprehensive guide

Search Engine Land

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if given proper attention. Follow this guide to make your knowledge base a hit with both users and search engines. What is a knowledge base? A knowledge base is a comprehensive collection of organized, searchable, easily accessible information about a company and its products and/or services.

SEO 128
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Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.

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The data analytics hierarchy: Where generative AI fits in

Martech

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation and implementation often impede progress. They hide the true value of data. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step.

Analytics 117
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LinkedIn drops user targeting based on Groups data

Search Engine Land

LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential violations of the Digital Services Act (DSA). Why it matters. The move comes after a coalition of civil society groups filed a complaint with the European Commission in February, alleging LinkedIn’s ad targeting practices could enable discrimination based on sensitive user data like race, polit

Law 124
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Is 2024 the year of Reddit for Google SEO?

SmartBrief - Marketing

Google is always looking for new ways to engage with users and facilitate stronger searches. Often, this comes via regular algorithm updates. Other times more extensive changes are made to alter how searches are conducted and the kinds of information that are disseminated to users, as seen in the Helpful Content Update and the recent AI Overviews addition.

SEO 107
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Google Search now supports return policy markup at the organization-level

Search Engine Land

A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. “Today we’re adding support for return policies at the organization level as well, which means you’ll be able to specify a general return policy for your business instead of having to define one for each individual product you sell,” Google wrote.

Place 118
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Top HARO (Help A Reporter Out) Alternatives: How to find primary sources for business journalism and content marketing

Marketing Sherpa

Action Box: Optimize your marketing with MeclabsAI – affordable, instant, expert help At Meclabs Institute (MarketingSherpa’s parent organization), we offered (expensive) conversion marketing services. Thanks to AI advances, we put our patented methodology derived from 10,000 marketing experiments into MeclabsAI.

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Google Ad Manager updates give publishers more creative controls

Search Engine Land

Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager.

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Customer Relationship Marketing Demystified: An Online Roadmap to Success

Zumvu

When it comes to managing digital interactions, customer relationship marketing (CRM) stands out as a strategy that prioritizes long-term relationships over short-lived transactions

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On Writing a Tagline (and Pitching It, Too)

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men , the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

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Supercharge Your Sales with AI: Using HubSpot AI to Crush Your Day-to-Day

The LeadG2 Blog

Sales teams are always searching for the next big thing to help them hit their targets and generate revenue. Enter artificial intelligence (AI) – your new best friend in the sales game. AI-driven sales enablement isn't just about fancy tech; it's about working smarter, not harder. Let's dive into some tips to harness the power of AI and boost your sales game, and explore the best AI platforms for each task, with a focus on HubSpot.

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Committed to Trust: Litmus Receives Independent SOC 2 Type 2 Report with Zero Findings for Fourth Consecutive Year

Litmus

Trust, privacy, and security are core tenets at Litmus. Every solution we offer is designed with the security and privacy of our customers in mind. In turn, email marketing teams like yours trust Litmus to help them gain the trust of their audience by ensuring every email is personalized effectively and optimized for every subscriber. To provide evidence of our dedication to trust and security to our customers, we are proud to announce that we have earned our SOC 2 Type 2 certification with zero

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Supercharge Your Sales with AI: Using HubSpot AI to Crush Your Day-to-Day

The LeadG2 Blog

Sales teams are always searching for the next big thing to help them hit their targets and generate revenue. Enter artificial intelligence (AI) – your new best friend in the sales game. AI-driven sales enablement isn't just about fancy tech; it's about working smarter, not harder. Let's dive into some tips to harness the power of AI and boost your sales game, and explore the best AI platforms for each task, with a focus on HubSpot.

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Social Media Calendar Template: Guide + Free Template

SocialPilot

Contrary to popular belief, the work life of a social media manager is pretty hectic. The never-ending task of broaching new social media posting ideas daily for multiple social platforms is a strenuous ritual. Such a task requires a serious level of strategic planning, but sadly, most brands miss that. It’s time to let go of the off-the-cuff postings and turn your scrambled social media posting activity into a solid plan with a social media calendar template.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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7 Sprout Social Alternatives to Try in 2024 (Free + Paid)

Buffer Marketing

Sprout Social is a great social media tool for social media managers or creators lucky enough to have the budget.  But it's on the pricier end, at $249 ($199 if you pay annually) per user per month. It’s no doubt money well spent for large social media marketing teams at enterprise companies, but marketers at smaller companies or creators will have to work hard to justify that spend.

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3 PPC KPIs to track and measure success

Search Engine Land

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search , all the data can be overwhelming. Where do you start? Are some metrics more critical to success? This article covers a few metrics to track to help you make more informed decisions about your marketing strategy.

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A Marketer’s Career Journey: Transitioning from Agency to Client-Side Marketing

Set Up

At Set up , we are in a unique position to have conversations with all types of marketers from every corner of the industry. We’ve learned through our annual Marketing Relationship Survey that sharing different perspectives on both the Agency and Client-side of marketing helps both parties understand and work better with one another. This also translates into giving marketing career guidance.

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The path to personalization: A roadmap for marketers by Edna Chavira

Search Engine Land

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The path to personalization: A roadmap for marketers by Edna Chavira

Martech

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.