Remove 2024 Remove Marketing Strategy Remove New Technology Remove Succession Management
article thumbnail

How to Become a Fractional CMO

Duct Tape Marketing

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

CMO 71
article thumbnail

MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

2024 is the year to prepare 2024 is going to be a preparatory year for the marketing evolution and innovation to come. Technology already enables every single thing we do in marketing; the introduction of AI is going to reshape how we do marketing. This means new strategies, tactics, and tools.

Transform 109