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How email marketing is changing and what marketers should do about it

Martech

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.

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How to Become a Fractional CMO

Duct Tape Marketing

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. Key Takeaway: A fractional CMO is a part-time marketing leader who brings their expertise to help businesses refine strategies and achieve goals.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Your marketing automation manager will need to understand how to use a marketing automation platform to drive the execution of your entire marketing strategy–from demand generation to multi-channel engagement, to customer cross-sell and advocacy. Product or segment marketing manager.

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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

So you, you hit on a couple things I was gonna ask about, I wanna double back to maybe giving you a chance you met, you said there are new technologies. You would need to adapt to some new technologies, but you'd be a great candidate. It's called the marketing strategy assessment.

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MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

Technology already enables every single thing we do in marketing; the introduction of AI is going to reshape how we do marketing. This means new strategies, tactics, and tools. The answers to these questions and ultimate strategy will vary from vendor to vendor.

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