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AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.
AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.
Significant adoption among all levels of digital maturity —high (46%), medium (39%), low (15%)—challenges the assumption that advanced AI tools only benefit large, mature organizations. Reducing the time spent on operational tasks allows marketers to re-allocate that saved time to more revenue-generating tasks.
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