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20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

Hubspot Marketing

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84

Marketing 127
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AI Marketing Automation: What Marketers Need to Know

Hubspot Marketing

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. million by 2030.

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Why we care about loyalty marketing

Martech

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Today, loyalty must be mobile-forward and integrated wherever customers engage with brands and retailers. This omnichannel approach to loyalty marketing aims to create engagement by: Interacting with customers.