In the Relationship Era, No One Should Be Marketing to Strangers
Adobe Experience Cloud Blog
OCTOBER 25, 2018
Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spend exorbitant amounts of money on digital advertising —without even taking the time to learn about our audiences. So, is there actually any value in trying to go beyond one-size-fits-all marketing?
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