Advertising Performance Marketing PR Thought Leadership 
Kevin Indig
AUGUST 7, 2023
We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But when the belt gets tighter, budgets shift to performance marketing to save the bottom line.
Search Engine Land
NOVEMBER 17, 2022
A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. Social media marketing is an interactive, online water cooler operating 24/7 across every single time zone on the planet. True, it is cheap (relatively speaking).
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