Remove Advertising Remove Performance Marketing Remove Target Market Remove Thought Leadership
article thumbnail

Grow your brand without advertising

Kevin Indig

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Essentially, we (or a third party) would interview members of our target market about different tools they were familiar with in our industry.

article thumbnail

CMO Spotlight | Amy Martin Ziegenfuss - Carnival Cruise Line

Set Up

png The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. We often say in advertising and marketing, ’It's not rocket science. No one's gonna die at the end of the day because of marketing. She values authentic people with a sense of humor. “I

CMO 59
article thumbnail

What is social media marketing?

Search Engine Land

A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. Social media marketing is an interactive, online water cooler operating 24/7 across every single time zone on the planet. True, it is cheap (relatively speaking).