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What is digital marketing? Your guide to the basics

Unbounce

You could send an email to your customer list persuading them to try a new product or redeem an exclusive discount. Or maybe you wanna do some good ol’ fashioned content marketing and attract potential customers with educational resources. When you know what to look for, you can see digital marketing happening everywhere.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

We'll talk more about these specific digital marketers in a minute. There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Let's dive deeper.

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What Types Of Marketing Are There?

InTouch Marketing

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Content Marketing: Objective: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Digital Marketer doesn’t sell -- it gives something valuable away for free. Affiliate marketing. FinancesOnline, like many other review platforms, can give your product an edge with such awards.