Remove Analytics Remove Automobile Remove Customer loyalty
article thumbnail

Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. And it enables a tremendous amount of analytics to be done with that data because as pushing out ads and content becomes automated, datasets are created that are much easier to understand. I couldn’t agree more.

CMO
article thumbnail

B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. HubSpot Marketing Hub HubSpot’s Marketing Hub offers a wide range of marketing tools, including email marketing, social media management and analytics.

B2C