Hootsuite

AUGUST 6, 2021

They’re copywriters, designers, content strategists, photographers, videographers, and data analysts. more to overall sales than the previous year, according to this year’s CMO Survey. And do their key performance indicators (KPIs) directly align to your company’s business objectives?

Management 130

Management Marketing Marketers Key Performance Indicator 130

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. Does any of this sound familiar?

Copywriting 134

Copywriting Key Performance Indicator Email Marketing CMO 134

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? image source. Here’s the thing.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144