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Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

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Your Enterprise’s (Almost) Unfair Competitive Advantage

Adobe Experience Cloud Blog

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. Once you have top-level buy-in, take a look at your marketing department.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start.

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How to create and use a marketing campaign plan template

Welcome Software

The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan. Through targeted ads, they can remind potential customers of specific products, marketing activities, offers, etc.