avinash transform-data-impact-pick-the-right-success-kpi 
Avinash Kaushik
AUGUST 22, 2022
Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. and sometimes the dice does not roll your way when you measure impact. AKA: You picked the wrong KPI for the campaign. It could not be clearer.
Avinash Kaushik
JANUARY 4, 2022
I would add other head fake KPIs to the list: Impressions. None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Most important KPI? It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.
Expert insights. Personalized for you.
75 
Let's personalize your content