Remove B2C Remove Brand Management Remove Customer loyalty Remove Target Market
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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success.

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

Are we considering the larger implications of social media on the organization as it relates to employee adoption, customer service, product development and innovation? How can social media extend our brand relationship with our target market?

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

The search terms you use may not be the same terms the people in our target market are using when searching for our solutions. Generic terms have a higher likelihood of being used by a student, researcher, or other non-prospect as opposed to our branded or solution-specific keywords.

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