Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? You also don’t need to be active on every social media platform, or have the most original thought leadership content. Easy: be active on social media.

Thought Leadership 113

Thought Leadership Place CMO B2C 113

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Adobe Experience Cloud Blog

DECEMBER 16, 2014

The new organizational skill-set — and structure — will be one of the most profound changes that we as marketers need to deal with over the coming 5-10 years. Third, marketing now needs to move at the speed of digital. I help clients become more effective and efficient with their marketing. EIU : Both B2B and B2C?

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144